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Project // Building a Great Company Culture Webinar Series

Motion Connected was looking for a new way to connect with current clients and welcome new HR leaders to a place where they could learn what it takes to be a great place to work from companies that looked like them. This webinar series was built to encourage listeners to think of new, innovative ways to keep their employees happy, healthy and engaged.


my role & responsibilities:

  • Developed design identity for series

  • Create webinar promotional content (written & visual)

  • Create annual guest calendar and secure speakers

  • Manage & maintain subscribers

  • Published social media content

  • Develop & maintain automated processes to keep experience smooth
    for end user and ensure leads filtering properly into CRM database.

I spearheaded this project from conception to reality. I worked together with our team to develop the marketing messaging, find aligned guests and ensure webinar topics are on brand. I designed & launched the landing page, wrote + designed email campaigns, created presentation slides, and promoted events on social media.

  • Creative ideation

  • Project management

  • Copywriting 

  • Video editing

  • Graphic design 

  • HTML email design


Tools used:

  • GoTo Webinar

  • Wistia

  • Zoho CRM

  • Zoho Flow


  • Zoho Campaigns

  • Zoho Sites 

  • Zoho Forms

  • Buffer

  • PowerPoint


Landing Page


Email Campaigns

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Episode Recording


Social Graphics

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